17 January 2013 - 3:08pm | posted by | 0 comments

Paddy Power unveils new ads with Crispin Porter + Bogusky

Paddy Power has launched its latest TV advert in its ‘we hear you’ campaign, created by Crispin Porter + Bogusky.

Entitled PigeonEye, the spot uses the brand’s traditionally playful view to look at tennis officiating technology ahead of various tennis tournaments and was launched on Monday.

Launching tomorrow comes another Paddy Power ad, entitled 'Go to work', which comes as a response to a punter’s complaint about 'useless millionaire footballers' that sit around on the substitutes bench.

The Paddy Power solution to this? Make them sell hotdogs in the stands and clean the toilets.

The media agency for the ads was M2M.

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