Bargain Booze puts 9.5% Christmas sales increase down to TV ad
Bargain Booze has announced a 9.5 per cent in like-for-like retail sales during its key Christmas period, which it puts down to its £1m ad campaign.
Adam Burnett, Bargain Booze marketing director, said: “Our creative Christmas advertising campaign successfully struck a chord with consumers and helped us to increase total retail transactions by 10 per cent compared to the previous year. It shows that independent high street operators can successfully compete against the dominance of multiple retailers if they have the right mix of marketing and promotional firepower.
“We are pleased with the significant increase in sales during the festive period and plan to build on this success with future above-the-line activity to continue to drive sales for our franchisees this year.”
This comes as Diana Hunter, Waitrose’s director of convenience, is set to join Bargain Booze next month as the company's CEO.