MOO.com airs national TV advertising campaign to inspire small and startup businesses

Online print company MOO has worked with creative agency Creature of London to launch its first national television advertising campaign.

Entitled ‘Start Something Remarkable’, the campaign aims to inspire small and growing businesses as well as start-ups.

Running until the end of January with media planning and buying handled by Vizeum, the three TV creatives profile some of MOO’s most successful entrepreneurial customers, including Moshi Monster’s CEO Michael Action Smith, SuperJam founder Fraser Doherty, and Heyday Footwear CEO Darin Hager.

Speaking of the campaign, MOO’s head of marketing, Paul Lewis, said: “We tested the concept of using well-known entrepreneurs earlier in 2012 on regional TV and it proved so successful that we decided to invest in national TV advertising, our biggest investment in above-the-line activity to date.

“We couldn’t think of anyone better than our own remarkable customers to inspire other businesses and those thinking of setting up a business for the first time this year.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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