made.com works with Albion London, th1ng and th2ng for ad campaign

Furniture retailer made.com has worked with advertising agency Albion London, animation and mixed media production company th1ng, and live action production company th2ng for its first ad campaign.

th2ng’s duo The Queen worked with th1ng illustrator Will Barras to create the quirky imaginary world that features in the creative.

The ad features a young woman undertaking journey to furnish her new flat, and is airing now on on-demand channels and online.

The 30” spot highlights how made.com works directly with designers to cut out the middle-men and side-step inventory issues.

Credits

Agency: Albion London

Producer: Ru Warner, th1ng / th2ng

Live Action Directors: The Queen, th2ng

Animation Director: Will Barras, th1ng

Production Company: th2ng

Post Production: th1ng

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian