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Ad of the Day: Ready Brek - Lump Guarantee

The makers of Ready Brek are so confident about the smoothness of their porridge that they're promising to make fools of themselves should we find a lump in our breakfast bowl. It's amiable nonsense and, presumably, it aims to combat a widely held impression about the advertised product... though not one we'd considere problematic.

Agency: 101

TV Producer: Natalie Curran

Film Prod Co: Stink

Director: Rafael Lopez