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Ad of the Day: Ready Brek - Lump Guarantee

The makers of Ready Brek are so confident about the smoothness of their porridge that they're promising to make fools of themselves should we find a lump in our breakfast bowl. It's amiable nonsense and, presumably, it aims to combat a widely held impression about the advertised product... though not one we'd considere problematic.

Agency: 101

TV Producer: Natalie Curran

Film Prod Co: Stink

Director: Rafael Lopez

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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