Visit Wales to roll out latest 'This is Wales' ad targeting over 45s
Visit Wales is to release its latest TV advert as it continues to promote the country as a holiday destination, targeting over 45s.
This is the third instalment in the ‘This is Wales’ series created by Wieden + Kennedy to raise awareness of the country as a tourism destination, with two further 30 second spots set to run.
The campaign features real couples from Wales talking about the country and their favourite places to visit as the tourism organisation aims to encourage people to consider a different kinds of holidays.
Further activity is set to roll out in March.
Content created with:
Wieden+Kennedy
Find out more