Tesco has today announced the launch of a new brand, Tesco Loves Baby, which aims to provide products for children up to the age of three.
The range includes Tesco Newborn Nappies, which come with ‘a special wetness indicator’, that allows parents to know when babies need changed.
Lorna Dickinson, category buying manager for Baby, said: “To help ensure mums and dads have products that meet their baby or toddlers’ daily needs, we’ve spoken to parents across the country and developed an innovative range for every age and stage at great value prices. Our improved Tesco Loves Baby range of baby and toddler essentials has been created by experts to help parents care for their babies and toddlers as they grow.”
As well as this, the Tesco Baby Club has re-launched as the Tesco Loves Baby Club, with a new website.
Tesco has also announced that it is supporting the Bliss Family Support Helpline to make sure parents have the support and guidance they need.
Andy Cole, Bliss chief executive, added: “We are thrilled that Tesco Loves Baby is funding our helpline, which supports parents of premature and sick babies when they need it most. This generous donation will mean that we can continue our vital work helping families through what is a traumatic and stressful time in their lives.”