News announces partnership deal with and have partnered in a bid to provide manufacturers the opportunity to capture the thousands of in-market new car buyers visiting will drive the honestjohn, site will now power the website for brochure and test drive requests.

Sarah Thomas, commercial director of, commented: “We are delighted to be in partnership with We selected because we were very impressed with their rigorous approach to validating and qualifying car buyers and their efficient fulfilment of test drive and brochure requests.”

Sales director of, Chris Green, added: “This partnership will enable us to deliver even more high-quality sales opportunities for our manufacturer partners and their dealers. Our partners are selected to ensure they match our brand values and our 'can do' culture, and we feel that the brand fits this perfectly.”

The partnership is part of’s strategic multi-channel approach for 2013, with a raft of new partners to be announced in due course.

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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