Motoring.co.uk and honestjohn.co.uk have partnered in a bid to provide manufacturers the opportunity to capture the thousands of in-market new car buyers visiting honestjohn.co.uk.
Motoring.co.uk will now power the honestjohn.co.uk website for brochure and test drive requests.
Sarah Thomas, commercial director of honestjohn.co.uk, commented: “We are delighted to be in partnership with Motoring.co.uk. We selected Motoring.co.uk because we were very impressed with their rigorous approach to validating and qualifying car buyers and their efficient fulfilment of test drive and brochure requests.”
Sales director of Motoring.co.uk, Chris Green, added: “This partnership will enable us to deliver even more high-quality sales opportunities for our manufacturer partners and their dealers. Our partners are selected to ensure they match our brand values and our 'can do' culture, and we feel that the honestjohn.co.uk brand fits this perfectly.”
The partnership is part of Motoring.co.uk’s strategic multi-channel approach for 2013, with a raft of new partners to be announced in due course.