14 January 2013 - 8:11am | posted by | 4 comments

ITV begins to roll out new logos across TV and online channels

The rebrand for ITV is set to go live today across all of its channels on online platforms.

Created in-house, the rebrand will see the commercial broadcaster move from ITV to ITV1, with individual colour schemes created for ITV2, ITV3, ITV4 and CITV.

Creative director of ITV Creative, Phil Lind, explained: “Viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago.

“The rebranding of ITV will allow us to further cement the relationship in viewers' minds between our shows and the ITV brand that produces and broadcasts them.”

Lind added: “We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.”

ITV Creative worked alongside design specialist Matt Rudd and type specialists Fontsmith on the new logo.

Idents bearing the new logo will begin to broadcast across the stations, while ITV News will also adopt a new look.


14 Jan 2013 - 11:49
Pdela's picture

Dull, insipid, looks like a children's channel - reminds me of BBC idents from twenty years ago - and the actual ident is on screen and barely visible, while the mvoies surrounding it are dull and witless. Has no sense of being the ident of a major media company...have they lost all faith in themselves. The programme makers are doing some very successful stuff (Downton ec) but dear oh dear, management don't seem to know where they're going - or why. Company needs some energy.

14 Jan 2013 - 16:25
ruthr15077's picture

It looks ghastly! I dislike itv now. Go BBC!

14 Jan 2013 - 20:21

Really do not like this rebrand at all,. nothing more i can say its just awful even the music on the local news

30 Jan 2013 - 23:27
cwens78623's picture

Hate the logos in the corner of the screen. Why do we need them. They are a distraction. Not shown when adverts are on. They obviously don't care about the viewer. Hate itv now, don't watch it. BBC please don't follow


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