14 January 2013 - 12:50pm | posted by | 0 comments

GymCube.com releases live-streaming work out site developed by Rippleffect

GymCube.com membership costs £5.95 per monthGymCube.com membership costs £5.95 per month

Fitness brand GymCube.com has worked with full-service digital agency Rippleffect to create its new website.

GymCube.com’s website uses live streaming technology to provide over 40 gym classes led by internationally-renowned fitness instructors online each week.

The membership-based service aims to bring the convenience back to keeping fit, replacing fitness DVDs that become repetitive after a few viewings. The service targets those who do not like the gym or lack the confidence to exercise in front of others.

Speaking of his ambitions for the brand, founder of GymCube.com, Kevin Wiltshire, commented: “We'll now be looking to expand into dual studios and, before long, more studios in London. This will give us the chance to create multiple channels of live streams and offer the largest range of live exercise classes available in one place, 24 hours a day.”

Rippleffect has designed the site to incorporate online video broadcaster Brightcove and satellite and IP-based broadcast specialist Auriga Network to deliver the streamed content. As well as offering the likes of yoga, toning, aerobics and pilates, GymCube.com will also stream classes unlikely to be found in a normal gym, including PHAT Blast, tabata protocols, pre- and post-natal classes, and injury rehabilitation.

Sales and marketing director at Rippleffect, Kirstie Buchanan, added: “This is an exciting new concept for the fitness world. Watching a fitness DVD on repeat can grow old quickly, so what could be better or more convenient than the chance to stream live content as often as you want?

“More than 70 different classes will be available via the site in the first week, offering incredible variety of classes to suit people of all ages and levels of ability.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...