Delta Airlines unveils new iPad app as part of $140 million investment in digital improvements
As part of its $140 million investment in technology Delta Airlines has released a Fly Delta iPad app. The app launch is the latest phase of Delta’s improved online and digital customer experience, which also included the release of the new delta.com in November 2012 and revamped self-service kiosks in September last year. The iPad app features a ‘Glass Bottom Jet’ function which allows users to view the ground in a unique way that included maps, social networks and internet content while connected to the internet on any of Delta’s Wi-Fi enabled aircrafts. The app also includes planning tools to book a trip, destination guides, flight check-in, an interactive trip map, and the ‘What’s Next’ feature to help passengers plan the next step in their journey. Glen Hauenstein, Delta’s executive vice president for Network Planning, Revenue Management and Marketing, commented: “Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive.” A new, redesigned version of the Fly Delta iPhone app has also been released with Passbook integration, the Android app is also set to be updated early this year. Hauenstein continued that the updates and improvements the airline is making “represents the largest investment to delta.com and digital technology in more than a decade." Following its release late last year, Hauenstein confirmed that additional enhancements to the new delta.com portal will be available through a series of scheduled deployments in the first half of 2013. Future updates are thought to include more robust customer alerts, improvements to flight search results, enhance information displays and greater personalisation based on customers past travel behaviour.