McCann Bristol appoints Julian Burrett and Mark Williams as creative directors

Andy Reid, managing director, said: “I would have been delighted to have either Julian or Mark head up our creative department and lead us to greater success. To have both is incredible, and puts us in a really strong position.

“This reflects our ambition and demonstrates our desire for success and growth, putting a flag in the ground for where we want the agency to go. The appointments of two creative directors is a real turning point for McCann Bristol at a time when there seems to have been a vacuum of creative ideas across the industry. I’m talking about an apparent trend of agencies focussing on how messaging is delivered, rather than what the message is. We’ve always believed in getting the message right first.”