Former Naked Communications group COO, Barry Dudley, has been appointed by Green Square as a full time partner alongside Andrew Moss and founding partner Tony Walford.
Dudley joined Naked in 2003 as its fourth partner and spearheaded the agency’s international expansion. Dudley also led the sale of the agency to Photon, the 14th largest global marketing services group, based in Australia. In 2010, alongside his Naked role he was appointed COO of Photon’s International Agency Division. Prior to joining Naked, Dudley held a series of consulting roles as a qualified FCA.
Speaking of the appointment, Green Square’s Tony Walford commented: “Barry has a unique mix of both people and technical skills that’s hard to come by and we are extremely pleased to welcome him on board. He has proved himself as an entrepreneur in his own right, transforming Naked from a small start-up and selling it as a global network five years later.
“He’s also got the hard financial and consulting skills and incredibly broad tech, media and marketing knowledge that’s needed to deliver what we promise Green Square clients.”
Dudley added: “I’ve known Tony for many years and his energy and creativity have always impressed me.
“I’m proud to be joining a firm that has built such a brilliant reputation. Tony, Andrew and the team truly understand the entrepreneurial spirit that characterises our sector and are skilled in helping talented agency heads plan for business success.”