11 January 2013 - 11:13am | posted by | 0 comments

David Tennant, Usain Bolt and Sir Richard Branson return for multi-million Virgin Media campaign

David Tennant, Usain Bolt and Sir Richard Branson are all starring in Virgin Media’s new multi-million pound advertising campaign, set to launch tomorrow during ITV1’s ‘Take Me Out’.

The ads showcase TiVo, with the first featuring Sir Richard Branson accidentally deleting his favourite programme - and David Tennant – before the undelete function is used; the second ad shows three Tennant’s arguing while a fourth explains that users can record three shows and watch a fourth; and the third ad shows a terrible lookalike of Usain Bolt being shown the door by the genuine article, to promote ‘superfast feeds’.

Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “We’re delighted that David, Usain and Richard are back and flying the flag for our fantastic services. Our customers love how TiVo helps them watch their favourite telly and this new campaign showcases our unrivalled set top box as well as our unbeatable broadband speeds. We’re building on a hugely successful 2012, including an outstanding line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard. 2013 promises even more memorable partnerships and fantastic campaigns from Virgin Media.”

The campaign was created by BBH with media planning handled by Fifty6, and will run across TV, print and online.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...