David Tennant, Usain Bolt and Sir Richard Branson are all starring in Virgin Media’s new multi-million pound advertising campaign, set to launch tomorrow during ITV1’s ‘Take Me Out’.
The ads showcase TiVo, with the first featuring Sir Richard Branson accidentally deleting his favourite programme - and David Tennant – before the undelete function is used; the second ad shows three Tennant’s arguing while a fourth explains that users can record three shows and watch a fourth; and the third ad shows a terrible lookalike of Usain Bolt being shown the door by the genuine article, to promote ‘superfast feeds’.
Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “We’re delighted that David, Usain and Richard are back and flying the flag for our fantastic services. Our customers love how TiVo helps them watch their favourite telly and this new campaign showcases our unrivalled set top box as well as our unbeatable broadband speeds. We’re building on a hugely successful 2012, including an outstanding line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard. 2013 promises even more memorable partnerships and fantastic campaigns from Virgin Media.”
The campaign was created by BBH with media planning handled by Fifty6, and will run across TV, print and online.