11 January 2013 - 2:55pm | posted by

Car related technology and gaming dominate Consumer Electronics Show social media conversations

Car related technologies on show at the Consumer Electronics Show (CES) were found to be the most popular talking point amongst social media users according to results from Crimson Hexagon’s social media analysis platform, ForSight. Generating almost a third (29 per cent) of all CES related discussions, 18 per cent of posts were about driverless and automated cars such as Google’s automated car that drove 300,000 miles with no accidents, as well as Toyota and Audi. A further 11 per cent of conversations centred on apps and accessories for cars, such as Garmin’s K2 ‘glass cockpit’. Games related technology accounted for 21 per cent of social media discussion, with 12 per cent focussed specifically on visual computing technology creator, NVIDIA, and its Project Shield, an Android-powered gaming device. Nine per cent of CES gaming conversations surrounded other companies and technologies, referencing apps and products. Mobile phones and tablets dominated 12 per cent and 11 per cent of CES related social media activity respectively. Despite the CES reputation for television technologies, conversations about TVs on social media were statistically low compared to others.

Featured by The Drum