Is Lynx taking their advertising a giant leap too far? No longer is it enough for men to smell irresistible to women - now they have to go into space and "come back a hero" according to Buzz Aldrin, looking scarily like a galvanised corpse. Wannabe spacewomen up and down the land will be pressurising Dove to offer them the same chance.
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum