Ad of the Day: Lynx - Buzz Aldrin

Is Lynx taking their advertising a giant leap too far? No longer is it enough for men to smell irresistible to women - now they have to go into space and "come back a hero" according to Buzz Aldrin, looking scarily like a galvanised corpse. Wannabe spacewomen up and down the land will be pressurising Dove to offer them the same chance.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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