ISBA voices its concerns over EU data reforms stating the proposals "just got much worse"

As the Direct Marketing Association warns that changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally thought, the ISBA, the voice of British advertisers, has also voiced its concerns that the draft report imposes significant new restrictions on advertisers.

Ian Twinn, ISBA’s director of public affairs, said the amendments announced yesterday (Wednesday 9 January) will leave advertisers “concerned about the widening of the definition of ‘personal data’ and the extension of the need for ‘explicit consent’” and that things have “just gotten much worse” for advertisers.

Twinn adds: “The ‘right to be forgotten’ is also included [in the report]… without any acknowledgement that it is in fact undeliverable.”

The ISBA has confirmed that it will continue to lobby Brussels with the World Federation of Advertisers in a bid to “bring some common sense back into the debate and try to mitigate the harm that these ill-thought out proposals represent to our members.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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