10 January 2013 - 4:59pm | posted by | 0 comments

ISBA voices its concerns over EU data reforms stating the proposals "just got much worse"

The ISBA has taken a similar stance to the DMA on EU data reformsThe ISBA has taken a similar stance to the DMA on EU data reforms

As the Direct Marketing Association warns that changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally thought, the ISBA, the voice of British advertisers, has also voiced its concerns that the draft report imposes significant new restrictions on advertisers.

Ian Twinn, ISBA’s director of public affairs, said the amendments announced yesterday (Wednesday 9 January) will leave advertisers “concerned about the widening of the definition of ‘personal data’ and the extension of the need for ‘explicit consent’” and that things have “just gotten much worse” for advertisers.

Twinn adds: “The ‘right to be forgotten’ is also included [in the report]… without any acknowledgement that it is in fact undeliverable.”

The ISBA has confirmed that it will continue to lobby Brussels with the World Federation of Advertisers in a bid to “bring some common sense back into the debate and try to mitigate the harm that these ill-thought out proposals represent to our members.”

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