Fiat has topped this week's Viral Video Chart for brands with its Motherhood rap video which details the realities of life as a modern mum.
Eschewing the usual car advert cliches in favour of rhymes such as "Work versus home is a mental complication/I got my elbows deep in infant defecation", Fiat's amusing spot motors to the top of this week's chart after being shared more than 30,000 times over the last seven days.
And mums everywhere would surely love a son-in-law like Tom Fletcher, the McFly guitarist who prompted collective sighs of 'Ahhhh, how cute!' after posting his endearing/cringeworthy (delete as you see fit) wedding speech video online.
The soppy singer's charming ode to his new missus has been viewed more than 2.5 million times over the last week and tops the User Generated Content chart with nearly 200,000 Facebook and Twitter shares.
The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.
Comments
comments
Shame the Fiat ad is a shameless rip off of earlier Toyota work.
http://youtu.be/ql-N3F1FhW4
comments
Well, originality's vastly overrated. The Fiat rap is way funnier than Toyota's so Toyota missed a trick. And the Fiat rap's had around 2 million hits so it proves my point about originality. It's only media tossers like you and me who get steamed up about doing it first. Punters don't give a shit.
comments
Punters don't care if I embezzle the company accounts either, Gerry. Doesn't mean it's ok.
comments
What worked well last year?... Yeo Valley. We'll have one of those please
Write Your Comment