EDF Energy London Eye has selected integrated marketing agency 2020 as its new lead creative agency following a 5-way pitch.
The London Eye has tasked 2020 with developing a new through the line creative approach that will bring to life the London Eye experience. The creative will be delivered across outdoor, press, radio, digital and experiential, and is complementary to 2020’s work as retained digital agency.
Helen Bull, EDF Energy London Eye marketing director said of 2020’s appointment: “We were excited by 2020’s ability to understand our audience, showcase the breadth of our offering, and deliver a fresh creative approach for the world famous tourist attraction.”
Managing director, 2020, Brían Taylor also commented: “Having worked with EDF Energy London Eye for more than five years, to be taken forward as Lead Creative Agency is a great compliment.
“It goes to show that the emphasis we place on building meaningful client relationships can make all the difference alongside our commitment always to discover fresh ways to engage and excite.”