BBC Worldwide has launched an automotive-focused content vertical and is preparing to roll out a further three verticals within the year.
The commercial arm of the BBC has secured Cadillac as launch partner for the BBC Autos site, and will be looking for advertising partners for the next three verticals in the pipeline, the first of which will be culture focused.
The new Autos vertical can be accessed via BBC.com, which generates 54 million monthly unique users. It will feature content for those passionate about the motoring industry including design and technology with content exploring the cultural and technical differences in cars form countries around the world.
Visitors can read features from the major international motor shows along with investigative stories on how the general public’s motoring tastes are influenced by Formula 1, and the documenting of how styles of iconic automotives have evolved.
The move marks the first major step in BBC Wordwide’s wider plans to overhaul BBC.com, revealed last year.
BBC Autos is being produced by a New-York-based editorial team under Nick Ascheim, senior vice president of consumer digital for BBC Worldwide America, while Jonathan Schultz, former editor of the NYTimes.com ‘Wheels’ blog, as associate editor.
Daniel Heaf, executive vice president and managing director of digital at BBC Worldwide said, “2013 promises to be an exciting year for BBC.com as we roll out new feature sections dedicated to offering our international audiences a rich, diverse and entertaining mix of content across a variety of topics. The Autos section will add to our market leading content offer building on the loyal fans we already have in BBC News, BBC Sport and Top Gear."