Samsung Electronics has unveiled its ‘Dream the Blues’ campaign, devised and created by Bristol-based digital agency Rebel, alongside Chelsea FC to provide young fans a once-in-a-lifetime football experience.
Spanning eight countries across four continents, ‘Dream the Blues’ aims to encourage youngsters, aged from nine to 13, to develop and achieve their football dreams. The campaign, an expansion on the existing Samsung-Chelsea FC Youth Football Camp programme, will see Samsung and Chelsea visiting youth football camps across the eight countries offering training to local children who want to learn ‘The Chelsea Way’ from Chelsea Foundation coaches.
The 16 most passionate participants will then be selected from each of the local camps to attend the Blues Camp in London during May 2013 and train with Chelsea players Juan Mata, Fernando Torres, Victor Moses and Oscar, who have all been appointed as campaign ambassadors.
Speaking of the campaign, Chelsea striker Fernando Torres, said: “We are happy to be part of this exciting campaign and be able to influence football-loving youngsters around the world to achieve their footballing dreams…we look forward to meeting some of the kids in London.”
Samsung Home Appliance customers in Mexico, Nigeria, Ghana, Republic of South Africa, China, Thailand, Brazil and Turkey are all welcome to apply, camps kicked off in Mexico in late December 2012 and will end in Turkey in April 2013.
Yungkook Lee, vice president and head of global sports marketing at Samsung, added: “We are delighted to bring this campaign to more children around the world and offer even more opportunities.
“Samsung believes in supporting and motivating the young to develop their dreams. Together with Chelsea, we hope to continue to provide an exciting and great experience to young football fans around the world.”