9 January 2013 - 6:59pm | posted by | 0 comments

Play.com closes direct retail business to become marketplace-only

Play.com closes direct retail business to become marketplace-onlyPlay.com closes direct retail business to become marketplace-only

Jersey-based online retailer Play.com has announced that in March it will shut down its retail business to become a marketplace-only, meaning it will no longer sell directly to consumers.

Play.com said the decision came following the end of Low Value Consignment Relief in April 2012, which allowed items less than £15 to be sold to the UK VAT-free.

As a result of the move, 147 staff in Jersey will be made redundant as well as 67 in its Cambridge and Bristol offices.

In a statement Play.com said: "Moving forward we are intending to focus exclusively on our successful marketplace, which is our main business area, and to phase out the direct-retail part of our business."

A spokesperson also confirmed that about 200 staff would be left in the restructured company, which will be based in Cambridge.

In September 2011, Play.com was taken over by Japanese e-commerce operator Rakuten. It paid £25m for the company, which at the time had 14 million registered users and was one of the largest online retailers in the UK.

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...