Marketing Weak: Joe Hart drops a clanger in Head & Shoulders ad

The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.

We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.

Agency: Saatchi & Saatchi

Creative Team: Rod Elms / Louise Wright

TV Producer: Laszlo Bederna

Film Prod Co: Home Corp

Director: Max & Michael

Producer: Charlotte Woodhead

DP: Sam Goldie

Post: Framestore

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff