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Marketing Weak: Joe Hart drops a clanger in Head & Shoulders ad

The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target. We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba. Agency: Saatchi & Saatchi Creative Team: Rod Elms / Louise Wright TV Producer: Laszlo Bederna Film Prod Co: Home Corp Director: Max & Michael Producer: Charlotte Woodhead DP: Sam Goldie Post: Framestore

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