9 January 2013 - 9:29am | posted by | 9 comments

Marketing Weak: Joe Hart drops a clanger in Head & Shoulders ad

The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.

We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.

Agency: Saatchi & Saatchi
Creative Team: Rod Elms / Louise Wright
TV Producer: Laszlo Bederna
Film Prod Co: Home Corp
Director: Max & Michael
Producer: Charlotte Woodhead
DP: Sam Goldie
Post: Framestore

Comments

9 Jan 2013 - 10:19
EvolutionDezine

Woeful, can't imagine any young man being impressed with this commercial and wanting to buy into the brand.

It looks like ad ad from Mexico from the 90's. (Sorry Mexico)

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9 Jan 2013 - 11:46
scott@traffic's picture

and the agency responsible? Go on, name and shame

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9 Jan 2013 - 14:07
@MrCCMiller's picture

You don't seem to credit individuals for award-winning work anymore: http://www.rosescreativeawards.com/archive/2012

But when you're slagging work off, as above, everyone gets a namecheck.

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9 Jan 2013 - 14:09
lee.hall's picture

Still doesn't compare to the horrendous Jenson Button ad...that one still gives me shivers!

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9 Jan 2013 - 14:15
scott@traffic's picture

oh yeah, just noticed its Saatchi and saatchi so it's really really expensive rubbish then.

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9 Jan 2013 - 16:14
wigparade

I'm just gonna put it out there... I like it

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9 Jan 2013 - 17:00
lee.hall's picture

Think Wigparade is Joe Hart in disguise..or his PR agent at least :)

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12 Jan 2013 - 21:16
Redin85700's picture

As a Man Utd fan,.......... Hilarious and woeful; as an England fan, ... Oh dear!

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28 Apr 2013 - 17:10
Micha14379's picture

Who provides the voice over for this advert?

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