9 January 2013 - 9:29am | posted by | 9 comments

Marketing Weak: Joe Hart drops a clanger in Head & Shoulders ad

The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.

We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.

Agency: Saatchi & Saatchi
Creative Team: Rod Elms / Louise Wright
TV Producer: Laszlo Bederna
Film Prod Co: Home Corp
Director: Max & Michael
Producer: Charlotte Woodhead
DP: Sam Goldie
Post: Framestore

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Comments

9 Jan 2013 - 10:19
EvolutionDezine
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Woeful, can't imagine any young man being impressed with this commercial and wanting to buy into the brand.

It looks like ad ad from Mexico from the 90's. (Sorry Mexico)

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9 Jan 2013 - 11:46
scott@traffic's picture
69
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and the agency responsible? Go on, name and shame

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9 Jan 2013 - 14:07
@MrCCMiller's picture
3
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You don't seem to credit individuals for award-winning work anymore: http://www.rosescreativeawards.com/archive/2012

But when you're slagging work off, as above, everyone gets a namecheck.

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9 Jan 2013 - 14:09
lee.hall's picture
2
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Still doesn't compare to the horrendous Jenson Button ad...that one still gives me shivers!

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9 Jan 2013 - 14:15
scott@traffic's picture
69
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oh yeah, just noticed its Saatchi and saatchi so it's really really expensive rubbish then.

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9 Jan 2013 - 16:14
wigparade
1
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I'm just gonna put it out there... I like it

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9 Jan 2013 - 17:00
lee.hall's picture
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Think Wigparade is Joe Hart in disguise..or his PR agent at least :)

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12 Jan 2013 - 21:16
Redin85700's picture
1
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As a Man Utd fan,.......... Hilarious and woeful; as an England fan, ... Oh dear!

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28 Apr 2013 - 17:10
Micha14379's picture
1
comments

Who provides the voice over for this advert?

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