The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.
We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.
Agency: Saatchi & Saatchi
Creative Team: Rod Elms / Louise Wright
TV Producer: Laszlo Bederna
Film Prod Co: Home Corp
Director: Max & Michael
Producer: Charlotte Woodhead
DP: Sam Goldie