The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.
We know footballers like their grooming products, but this is taking it a bit far. England goalkeeper Joe Hart falls to the ground clutching his head until it transpires he's not suffering a blow to the skull, just a little dandruff crisis. Nothing that Head & Shoulders can't sort out on the pitch, thank goodness. Perhaps someone should recommend its miraculous curative properties to Didier Drogba.
Agency: Saatchi & Saatchi
Creative Team: Rod Elms / Louise Wright
TV Producer: Laszlo Bederna
Film Prod Co: Home Corp
Director: Max & Michael
Producer: Charlotte Woodhead
DP: Sam Goldie
Post: Framestore
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Woeful, can't imagine any young man being impressed with this commercial and wanting to buy into the brand.
It looks like ad ad from Mexico from the 90's. (Sorry Mexico)
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and the agency responsible? Go on, name and shame
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You don't seem to credit individuals for award-winning work anymore: http://www.rosescreativeawards.com/archive/2012
But when you're slagging work off, as above, everyone gets a namecheck.
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Still doesn't compare to the horrendous Jenson Button ad...that one still gives me shivers!
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oh yeah, just noticed its Saatchi and saatchi so it's really really expensive rubbish then.
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I'm just gonna put it out there... I like it
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Think Wigparade is Joe Hart in disguise..or his PR agent at least :)
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As a Man Utd fan,.......... Hilarious and woeful; as an England fan, ... Oh dear!
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Who provides the voice over for this advert?
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