9 January 2013 - 10:53am | posted by | 8 comments

KFC fears millions of dollars’ worth of advertising has been undone by ‘wrinkled brain’ find

KFC fears millions of dollars’ worth of advertising has been undone by ‘wrinkled brain’ findKFC fears millions of dollars’ worth of advertising has been undone by

It has been suggested that KFC is worried that the image taken by Ibrahim Langoo of a ‘wrinkled brain’ found inside a piece of chicken, which has now gone viral, may have undone millions of dollars of KFC advertising.

Lagoo, 19, posted the image after finding the organ – which KFC insists is a kidney and not a brain – in KFC in Colchester.

He told The Sun: "I threw it down onto my tray immediately. It looked like a brain. I suddenly felt grim and really sick." The student said he alerted staff, but they did not provide any help.

A KFC spokesperson has said: "Although we haven’t received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process.

"We’re very sorry about Mr Langoo’s experience and while there was no health risk, we agree it was unsightly."

The fast food chain has given Langoo some vouchers to make up for the experience, but the student insists "I never want to eat KFC again”.

Is this set to mark the beginning of a bad year for KFC? What do you think this will do for the brand, publicity-wise?


9 Jan 2013 - 11:17
Mr603's picture

Man buys dead animal, terrified of organ.

What did he think chicken is made of? Pixie dust and happy thoughts? Bloody ponce.

9 Jan 2013 - 11:17
instruct's picture

I just don't understand how this could happen, you know because all KFC 'Chefs' make the chicken by hand every morning...

7 Feb 2013 - 15:29
norri71425's picture

@instruct well they do.... lol you have to clean the chicken of shitty bits, like this kidney, unfortunately the cook didn't see the kidney. if anything it shows that KFC do make the chicken by hand, and by the way they make the chicken when needed and not just in the morning

9 Jan 2013 - 11:52
scott@traffic's picture

WHAT! u mean all the burgers, chickens, endangered species I've been eating all these years aren't made of pixie dust and happy thoughts? Thats it, I'm only eating pot noodles from here on in, at least I know they are of the highest quality meat free ingredients...

9 Jan 2013 - 14:40

That's the wrinkliest brain-like kidney I've ever seen. I hope it wasn't an employee's kidney, being smuggled out under a cloak of batter, to provide some kind of extra income.

9 Jan 2013 - 14:48
rosiemilton's picture

This kind of thing has happened to all the fast food chains. They need to learn that you can spend all the money you like on marketing, but if your process is fundamentally flawed (i.e. they don't 'prepare by hand'), then yes, they're buggered. The other tell fail here is that their staff 'didn't provide any help' means that they're not properly trained (if at all) to deal with an unhappy customer.

11 Jan 2013 - 12:55
kid2016567's picture

I'm no expert, but doesn't that look a bit on the large side for a chicken brain?

12 Jan 2013 - 07:34
chili23222's picture

I agree with kid 2016567 AND I am an expert. Well OK not really, but I have stayed at a Holiday Inn Express! :-)


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

The Rooster team has continued to generate high levels of...