9 January 2013 - 6:49pm | posted by | 0 comments

ASA bans sexually suggestive ad for MTV’s The Valleys

The ASA has banned an ad for MTV’s Cardiff-based reality TV series The Valleys for being inappropriately scheduled before the TV watershed.

The ad, which depicts several scenes of real or implied sexual contact, including two women kissing, and a woman rubbing a man’s bare torso, was broadcast by Clearcast in the early evening with an “ex-kids restriction”, meaning it could not be shown around programmes made for children.

However, the Advertising Standards Authority (ASA) said it received complaints on the ad due to its pre-9pm broadcast, saying it was “inappropriately” scheduled when children still might see its “sexual content”.

The ASA noted that while the ad did not contain any explicit nudity, it did include a number of shots that focused on breasts and a number of suggestive scenes that depicted a sexual element. As such it must not appear in its current from before 7.30pm.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

printMAX eCommerce site

31/03/2015
Large format printer retailer, printMAX, asked us to update...

XBOX XMAS WISHLIST

31/03/2015
The pre-Christmas buzz on xbox.com was aimed squarely at...

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...