A generic slice of bland insurance cheesecake served up with a side order of sickly singing. This tells us nothing about why we should choose Abbey, and with nothing visually interesting to digest either, it's woefully forgettable. The directing isn't bad but given the material they had to work with, it must have been a thankless task all the same.
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum