9 January 2013 - 12:35pm | posted by | 2 comments

Ad of the Day: Abbey Insurance - If You're Abbey And You Know It...

A generic slice of bland insurance cheesecake served up with a side order of sickly singing. This tells us nothing about why we should choose Abbey, and with nothing visually interesting to digest either, it's woefully forgettable. The directing isn't bad but given the material they had to work with, it must have been a thankless task all the same.

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Comments

12 Feb 2013 - 17:14
engli16328's picture

As irritating as this advert is, it probably sticks in peoples minds. Whilst it makes me sad every time it comes on I can imagine some people find it amusing, there's no accounting for taste. You're talking about an area of the world that seems more angry about a rag on a stick than severe cuts to their health service, surely you can sell anything to idiots like that.

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7 Oct 2013 - 15:57
chris17436's picture

There has been a 47% increase in new business from this advert launched and our renewal retention is 90%, the highest in the sector. So although annoying, it works. We undertook a lot of consumer research prior to production and this is what consumers felt worked- 'Ground Hog Day' advertising. No one wanted to know about claims etc... as that made the advert negative. Sorry you hate it but it works, there is little point having a great advert that 'marketing' people love that consumers don't even notice.

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