8 January 2013 - 8:54am | posted by | 0 comments

Teletubbies co-creator accuses BBC of ‘ghettoising’ children on CBBC and CBeebies

Teletubbies co-creator accuses BBC of ‘ghettoising’ children on CBBC and CBeebiesTeletubbies co-creator accuses BBC of ‘ghettoising’ children on CBBC

Moves to shift the BBC’s output of children’s programming from mainstream channels such as BBC1 and BBC2to audience specific brands such as CBBC and CBeebies have been criticised for ‘ghettoising’ children by the co-creator of the Teletubbies.

Anne Wood ‘s outspoken attack comes amidst a wider shift to digital by the public service broadcaster, which it claims better serves audiences – but also cuts costs.

Speaking to the radio Times Wood said: “It ghettoises children's programmes. It is a completely different attitude to the one that scheduled Magic Roundabout before the 5.40pm news.

“On the one hand it is inevitable. But it is dismissive of children. There is a certain amount of overlooking of the fact that children's programmes do get a wider audience than people are aware of … I have frequently had letters from older people who have enjoyed my programmes as much as children do. A lot of the reason older people like to watch children's programming is because it is life-enhancing."

Joe Godwin, head of BBC Children's, countered: "Our young viewers are our priority and the vast majority of children in the UK already tune in to CBeebies and CBBC to find their favourite BBC children's programmes. Far from being a 'cynical' move, we're just following where our audience has already gone.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...