Sweet Mandarin dipping sauces work with Refinery on new branding and packaging following Dragons Den investment
Chinese dipping sauce brand Sweet Mandarin has worked with brand communications agency Refinery to create new packaging and branding, in order to help it gain listings with major supermarkets.
Since receiving £50,000 of investment from Duncan Bannatyne and Hilary Devey on BBC TV’s Dragons Den in September brand owners, Helen and Lisa Tse, have worked towards listing the product nationally.
Manchester-based Refinery helped create the new branding and packaging which it hopes will have impact and differentiate the range from its competitors.
Jim Barron, director at Refinery, commented: “Helen and Lisa take so much pride in their sauces and this had to come through in the packaging. The brand was built around them – their restaurant, knowledge, expertise and family history. The sauces were brought to life to show that the quality, taste and heritage in what you are getting is real.”
Sweet Mandarin is now stocked in 500 Sainsbury’s stores nationwide and is also sold by department store Selfridges. The sauces are also set to be rolled out to Russian retailer, Azbuka Vkusa, in early 2013.
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Refinery Marketing Communications
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