Sir Martin Sorrell to take on former Real Madrid striker Ronaldo at WPP

Sir Martin Sorrell has agreed for World Cup winning former Brazil striker Ronaldo to join WPP on a temporary basis.

The former Real Madrid striker is set to join the global marketing services company in London where he aims to learn the advertising business, having retired from football in 2011.

Ronaldo already owns a sports marketing business, called 9ine, which works with WPP.

Sir Martin Sorrell said: "We have a joint venture with Ronaldo - 9ine - which has already had great success in Brazil with clients Claro and Duracell. He'll be working with us on that in the UK. We've also been working with him on the World Cup and Olympics."

A spokesperson for 9ine said that the details of Ronaldo’s involvement while working in London were as yet unclear and that no dates had yet been set.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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