Kerry Katona has been announced as the face of payday loans company, CashLady.
The Celebrity Big Brother contestant has starred in CashLady’s campaign, including its 30-second TV advertisements as well as appearing in the homepage of the brand’s website.
In the ads, which launched across 26 channels on January 8, she alludes to her own debt problems which saw her declared bankrupt in 2008.
Despite controversy over short-term loan companies due to their high levels of interest, Katona said of the service: "The reason I was happy to work with CashLady is that they're committed to being a responsible part of the payday loan industry.
"They're constantly doing their best to make sure that customers get as much information as possible, and were one of the first companies to put up clear responsible lending information including where customers can get free financial advice at times when they're struggling."
"I've been through money troubles enough myself, so I know how difficult it can be when you need cash at the wrong time.”