Cadbury’s Creme Egg is set to unveil eggs without the goo for the first time, as 90 eggs will be made without the fondant filling as part of a three-month nationwide promotion under the banner: Unwrap the Gooless Cadbury Creme Egg.
The eggs will feature a ‘you’re a winner’ ticket inside instead of goo, but will be indistinguishable from the usual Creme Eggs in terms of looks and weight.
Those who receive a winner egg will be able to claim a cash prize between £100 to £1000, as part of the campaign developed in-house by the Cadbury brand customer marketing team.
Laurie Billson, customer marketing manager at Mondelez International , said: “We brought in PromoVeritas to guarantee impartiality and fairness and to make sure all winning Gooless Cadbury Creme Eggs are distributed at random and in accordance with the CAP Code.
“We put a heavy emphasis on ensuring that all Cadbury brand promotions are fair, compliant and offer an equal opportunity for consumers to win and share in the excitement of the promotion.
“As a company, we have worked with PromoVeritas on a number of promotions, most significantly the Cadbury Unwrap Gold promotion which offered tickets to London 2012 via hundreds of Golden Ticket bars. Their expertise fills a vital gap that is often overlooked by many promoters.”
PromoVeritas will be responsible for validating all winning claims.