This is a spectacularly good piece of communication. Eschewing the usual images of human suffering, relief, sorrow and joy; this film focuses instead on the battle in the laboratory to defeat cancer. It's an astonishingly powerful and positive message and one that seems likely to persuade people to contribute to the cause.
Agency: Abbott Mead Vickers BBDO
Creative Team: Tim Riley
TV Producer: Anita Sasdy
Film Prod Co: Gorgeous Enterprises
Director: Frank Budgen
Producer: Rupert Smythe
Post-Prod House: The Mill / Tom Sparks
Editing House: Speade
Editor: Sam Sneade
Audio House: Wave
Comments
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Absolutely lovely visual piece - and sweet and simple copy. Post-rationalising to death, I also love the metaphor of the black cloud. A really lovely and strategically cock-on piece, rightly avoiding the use of visual sufferance etc.
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