Smokefree South West and Bray Leino work together on new campaign to stop parents smoking in play parks

Smokefree South West has partnered with Bray Leino to launch a new campaign aiming to give kids a voice in discouraging their parents from smoking where they play.

A toolkit has been designed to promote the voluntary smoking ban in play parks

The ‘Smokefree Park’ initiative follows a survey which showed over half (57 per cent) of people considered smoking to be a problem in their local play park. The ‘Better Places to Play’ campaign aims to establish a voluntary ban on smoking in parks and play areas.

The creative uses the language of children in a bid to avoid the lecturing tone often associated with public health campaigns. Bray Leino has also designed signs and bench stickers complete with emotive messages to hit a nerve amongst parents who may be considering lighting up.

The campaign aims to not only protect children from harmful second hand smoke but also stop young children seeing smoking as a normal activity.

Three parks have signed up to the initiative, in partnership with Sedgemoor PCT, and a toolkit helping to promote the voluntary ban in play parks in the South West has been designed by the agency.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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