Highland Spring strikes product placement deal with ITV1's Dancing on Ice

Highland Spring branding will feature throughout the ITV1 show

Bottled water brand Highland Spring is to be featured within popular ITV1 entertainment show Dancing on Ice following a deal with ITV Commercial.

The deal, negotiated by ITV Commercial and Spirit Media on behalf of Highland Spring, includes the use of Highland Spring branding throughout the filming of Dancing on Ice.

Speaking of the deal marketing manager for Highland Spring Claire Wilson said: “Dancing on Ice is prime time family viewing so it’s a perfect fit for Highland Spring. It is also strongly aligned with our commitment to promoting the benefits of a healthy active lifestyle, inspiring people to get on the ice and have some fun.

Highland Spring branding will be visible around the official training rink and glass bottles will feature on the judges’ desk throughout the series which launches this Sunday (6 January).

Jason Spencer, business development director, ITV, added: “We are thrilled to be working closely with Highland Spring to deliver ITV’s first product placement agreement for our entertainment format Dancing on Ice.

“As part of more strategic partnerships going forward, we hope to pioneer new ways to provide our advertisers with solutions that sew them deeper in to our content and multiplatform solutions.”

The partnership will be supported by a licensing agreement as well as additional consumer and trade marketing activity.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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