A trusty old lighthouse keeper provides the metaphor for the Bank of Ireland, who have apparently been guiding customers for the past 200 years. It's a lovely piece of filming and it's pretty bold of the bank to admit the need to 'renew our commitment' to said customers, effectively admitting that it's led them onto the rocks over the past decade.
Agency: IIBBDO (Dublin)
TV Producer: Noel Byrne
Film Prod Co: Nice Shirt Films
Director: Stuart Douglas
Dir of Photography: Stuart Douglas
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I think if you look at it again after reading this you will agree that the light house (200 years guiding people) is the Bank of Ireland and the house keeper (cycling in the rain to help the costumer) represents the staff at the bank.
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