4 January 2013 - 12:41pm | posted by | 1 comment

Ad of the Day: Bank Of Ireland - Lighthouse

A trusty old lighthouse keeper provides the metaphor for the Bank of Ireland, who have apparently been guiding customers for the past 200 years. It's a lovely piece of filming and it's pretty bold of the bank to admit the need to 'renew our commitment' to said customers, effectively admitting that it's led them onto the rocks over the past decade.

Agency: IIBBDO (Dublin)
TV Producer: Noel Byrne
Film Prod Co: Nice Shirt Films
Director: Stuart Douglas
Dir of Photography: Stuart Douglas

Don't miss out... Get your Advertising news by email

Comments

16 Jan 2013 - 15:34
dabas83972's picture

I think if you look at it again after reading this you will agree that the light house (200 years guiding people) is the Bank of Ireland and the house keeper (cycling in the rain to help the costumer) represents the staff at the bank.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...