MoneySupermarket has begun its 2013 marketing campaign with a new TV ad featuring a rocket launch.
The price comparison site will debut the ad, the latest iteration of its ‘You’re So MoneySupermarket’ campaign, during ITV’s Coronation Street next Monday (7 January).
The ad, created by Mother, extends the brand’s marketing strap line ‘feel good, save money, fell epic!’ and features the transformation of character Alan into an amateur astronaut after he saves £300 on his car insurance.
It is accompanied by the sound track from the film Top Gun ‘Take My Breath Away’ by Berlin. A full-length 60 second and 10 second versions have been created, and the campaign will run across radio, PR, CRM and social media channels.
MoneySupermarket’s director of consumer marketing Paul Troy said, “Saving money, particularly in January when you’re trying to get the new year off to a good start financially, can feel amazing and give you a great sense of achievement.
"In the ad Alan saved £300 on his car insurance, however, the average amount MoneySupermarket customers can save by using the site is an even more heroic £394. What better way to demonstrate the euphoria you can feel when you get a great deal than to watch our hero waltz onto a space rocket and launch into space?”