DDB & Tribal's Yona Hummels and Stef Jongenlen say Apple's 2008 Get a Mac campaign is a "definite highlight", adVENT Day: 28

The campaign by TBWA\Media Arts Lab, ran for four years and a total of 66 little Mac and PC dialogue films were made. Especially for the Holiday Season, well-known campaign characters were turned into animated figures of their human representatives. Their dialogues were still funny and witty but now that they "got to be animated", they also "could do anything".

And they surely enjoyed it. This campaign proves that anything is possible if you hold on to a great idea and follow the rules of a clear and recognizable message. Apple tackles Christmas spirited advertising in a no-nonsense way, and by no means is it cheesy. You can watch these ten times and they are still entertaining.

Yona Hummels is an art director at DDB & Tribal Amsterdam. Yona has worked with the agency for the past three years, before joining DDB & Tribal Amsterdam he worked for the likes of JongeHonden | Dutch Young Creatives, FHV BBDO and BBDO NY. Stef Jongenelen is a senior copywriter for DDB & Tribal Amsterdam. Stef joined the agency earlier this year and previously worked as a copywriter at both DDB Amsterdam and fhv BBDO. The agency has worked with the likes of Heineken, McDonalds and Audi.Cut+Run editor Ben Campbell says those complaining over this year's Morrisons ad should "get off their arses and help peel the sprouts" in his 27 December adVENT.