Ad of the Day: Compare The Market - Spencer's Troubled

Rubbish ad. If its not broken don't fix it! Bring back the Meerkats

The new advert is so wrong because it is neither funny, clever or interesting. What bright spark thought that this format was a step forward and would additionally generate the 'spin offs' that the Meerkat format has done ? Why change it ? It won't encourage me to use Compare the Market especially an advert with an actor shouting about the different spellings and the way different words sound. Bring back the Meerkats and sack the advertising executive that fouled up a succesful advertising campaign.

bad move. Loyalty to comparethemarket was via the meerkats...hard to get for a company flogging insurance - but easily lost.

Bring back the meerkats

Listen to u lot moaning about the new advert. It's just an advert. Get a life

Bring back the meerkats!!!

Has no-one else noticed this advert is a total and utter rip-off of the Tennents lager ad series, featuring Hugh Tennent and his side-kick? The side kick in the new meerkat ad is even played by the EXACT same actor!! How can they get away with this??

In this advert the guy writes MEERKAT and MARKET and says they contain "different" letters and are pronounced differently. THEY CONTAIN THE SAME LETTERS, but as they are in a different order it makes a DIFFERENT WORD!!! JEEEZ thats so simple it's unbelieveable that some ad-man was paid a lot of money to pump out such badly worded drivvel!!

New advert is awful so boring and stupid characters really disappointing

Christ you lot are stupid. IT'S TAKING THE PISS OUT OF THEIR EARLIER ADVERTS. Making the point that no normal cretin could actually, accidentally go to comparethemeerkat.com instead of comparethemarket.com. BECAUSE THEY'RE TOTALLY FUCKING DIFFERENT. That's the joke. Yes? I think it's hilarious because it's self-referential and maybe requires a modicum of intelligence to get it, which is where the rest of you fell down.

i pfft this ad off the first time i saw it.. but now i rather like it for some reason.. its growing on me.. i find it has humour.. but i'm taking out the context of its brand loyalty to meerkats and stuff.. i'm just refering the ad's context... if theres such a thing haha

Im sur this is a old ad brought out of the archives , am I wrong ?

Has anyone noticed that about 47 seconds in (and from then on), his jacket seems to have the text "mong" embroidered on it?

Truly awful advert with no humour in it at all, Robert Webb is just not funny but slightly weird, bring back the meerkats soon.

THINK THE NEW AD IS GREAT.

actual thick twats who need furry animals with a funny advert to gather your attention.

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These new ads are utter c*** - Bring back (and stay with) the real Alexander and all his friends !!

The new ad is very clever - and the actor playing in it is very talented.

Ad with Robert Webb totally stupid. Stick with the meerkats

Love the meerkats and the new ad is the bum-duffer too.