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BBC comes out on top in Christmas Day ratings battle

According to overnight figures, the BBC won the Christmas Day TV ratings battle with the special episode of EastEnders averaging 9.4 million viewers, making it the most watched programme.

In second place came ITV1’s Coronation Street, which averaged 8.6 million viewers.

The Queen's Christmas Day speech was the third most watched broadcast, with 8.3 million watching on BBC One and ITV1.

In fourth and fifth were the BBC programmes Strictly Come Dancing Christmas Special and the Royle Family.

The BBC's entertainment correspondent, Lizo Mzimba has commented that once the final figures - which include digital catch up services - are taken in account, the situation could change.

Last year, ITV's Downton Abbey came fourth according to overnight figures, but eventually it rose to first because of nearly 3 million extra viewers watching after Christmas Day.

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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