Sale Sharks sack social media executive after she describes fans as 'absolute f*@kwits' on Facebook

Rugby Union club Sale Sharks has confirmed that it has sacked its social media executive after she described the clubs fans as "absolute f*@kwits" on her Facebook page.

The club has released a statement announcing that 26-year old Holleh Nowrouz has been dismissed by the club after she defended the amount of social network activity that it was undertaking.

According to The Telegraph, Nowrouz placed the following post on her Facebook page in October; “Oh, the joys of managing a sport club’s social media when we’ve lost the last Seven Premiership home games. To the Sales Sharks fans who comment about the club needing to spend less time blogging and tweeting and more time coaching, the staff who create content for the website and social media platforms are not the same members of staff who coach the teams. You absolute f*@kwits.”

The club’s chief executive Steve Diamond has now confirmed the sacking of Nowrouz, stating; “At this crucial time for the club Holleh’s comments, though private, just overstepped the mark and left her position untenable.”

The Facebook message was posted on a fan website last week.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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