24 December 2012 - 1:43pm | posted by | 4 comments

Peugeot to break new campaign for 'Just Add FuelTM' finance package on Christmas Day

Car maker Peugeot has worked with Havas Worldwide London on a major campaign promoting its 'Just Add FuelTM' finance package.

Launching on Christmas Day (Tuesday 25 December), the 'Just Add FuelTM' campaign runs for three months and will appear across major television channels as well as in national and broadsheet newspapers, backed by online activity.

The new campaign aims to show how Peugeot can take the stress out of buying a car and highlights that with Peugeot's 'Just Add FuelTM' finance package consumers do not need to worry about car insurance for three years.

The TV ad, 'Gary's Cat', tells the story of a worried man looking for his missing cat in the pouring rain, before the voiceover comments: "Hang on. You don’t know Gary do you. Well, don’t worry then." The ad then cuts to a couple driving a new Peugeot 208 looking worry-free and explaining the benefits of the 'Just Add FuelTM' package.

Speaking of the campaign, Morgan Lecoupeur Peugeot UK's marketing director, said: "With a unique and highly-attractive product in ‘Just Add FuelTM’ we needed a great idea, with a serious and an amusing aspect, also saluting our ‘Motion & Emotion’ signature, and I think Gary’s Cat will give us the awareness we seek from Christmas Day, as it airs for the first time."

Havas Worldwide London, creative director, Dom Gettins, added: "Hunting through car insurance deals isn’t everyone’s idea of a good time so Peugeot’s ‘Just Add FuelTM’ is a brilliant idea, and we wanted to create an ad that would appeal to people who have better things to do with their lives than worry.”

Comments

25 Dec 2012 - 13:52
westlife4eva

this add is horrible, it's like if u don't know someone thats going through hard times then sod it, it doesn't matter, what about all the crisis all over the world, about helping out a neighbour in need, I just donated items to a family that I don't know that were in a house fire 2 days before christmas and had kids// so what should I have done thought oh well I don't know them it doesn't matter! Sarah UK

25 Dec 2012 - 13:56
westlife4eva

but then I wouldn't have a peugot anyway after the one I had broke down the same day I bought it and had nothing but problems there after so I guess for a maker of crap cars a advert like this is nothing to be expected.

4 Feb 2013 - 22:00
watmi16004's picture

they have now changed the "selfish" style of the ad 2 times. It now runs with Gary seeming to have it ( his cat search ) sorted, missing out the "you don't know gary" line. the ad loses it's original planned impact thus proves it's poor conception.

12 Nov 2013 - 20:35
roshn73456's picture

This car looks great.It's interior and exterior, its new feature is awesome. It's true that it's performance is excellent.It would be awesome if users get Peugeot affordable price. I have been off roading in all my life. I have driven Peugeot.I have " rel="nofollow">http://www.iworkoncars.net/"> Tempe Auto Repair manual. It is really great to drive Peugeot car.

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