24 December 2012 - 3:03pm | posted by | 0 comments

Marketing Weak: CSL - Specialists

This week's advertising award that nobody wants to win goes to the latest CSL campaign. Not a classic - even by other furniture ad standards.

CSL seem to have decided that other furniture retailers are staffed by pretty young men and women who know nothing about sofas. These rivals are literally eviscerated as CSL customers hang on the words of their staff issuing pearls of wisdom such as 'four years interest free credit'.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...