24 December 2012 - 3:03pm | posted by | 0 comments

Marketing Weak: CSL - Specialists

This week's advertising award that nobody wants to win goes to the latest CSL campaign. Not a classic - even by other furniture ad standards.

CSL seem to have decided that other furniture retailers are staffed by pretty young men and women who know nothing about sofas. These rivals are literally eviscerated as CSL customers hang on the words of their staff issuing pearls of wisdom such as 'four years interest free credit'.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...