Marketing Weak: CSL - Specialists
This week's advertising award that nobody wants to win goes to the latest CSL campaign. Not a classic - even by other furniture ad standards. CSL seem to have decided that other furniture retailers are staffed by pretty young men and women who know nothing about sofas. These rivals are literally eviscerated as CSL customers hang on the words of their staff issuing pearls of wisdom such as 'four years interest free credit'.