21 December 2012 - 8:47am | posted by | 3 comments

Christians accuse retailers of 'airbrushing' religious iconography from Christmas cards

Christians accuse retailers of 'airbrushing' religious iconography from Christmas cardsChristians accuse retailers of 'airbrushing' religious iconography

Christians have accused retailers of failing to promote their faith to shoppers by ‘airbrushing’ iconography and messages relating to the religion from Christmas cards.

The Bible Society is aghast that references to the nativity but invisible in aisles full of Christmas cards on display in supermarkets, card shops and convenience stores with just 34 out of 5,000 cards surveyed containing such content.

Images of Jesus, choirs and crosses are also in similarly scant supply, bringing the total volume of Christian themed content down to a paltry 2% according to their research.

Instead of promoting the religion retailers are instead opting to print more neutral and engaging images such as Father Christmas, snowmen and Christmas trees.

Recent census figures highlight a continuing slide in the proportion of the population who describe themselves as ‘nominally’ Christian, from 72% in 2002 to just 60% today.

Comments

21 Dec 2012 - 12:17
neil_barr's picture
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Oh the irony

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25 Dec 2012 - 22:40
smendler
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That would be the free market talking, wouldn't it??

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26 Dec 2012 - 02:35
patrickhenry31392
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@smendler Nope, it's actually ignoring the free market. It is very similar to Hollywood putting out more R rated movies w/pornography when the most $uccessful movies have been family-friendly.

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