Harvey and Rabbit to return in Christmas Thinkbox ad
Harvey and Rabbit, stars of the last Thinkbox campaign, are set to return to TV screens on Christmas Eve.
The ad was created by The Red Brick Road and directed by Si & Ad, and features Harvey the dog trying to pull on his owner’s heartstrings in order to persuade him not to throw away his stuffed toy, named Rabbit.
Jamie Maskall, Thinkbox’s head of marketing, said: “It’s great to be bringing Harvey and Rabbit back at Christmas. It is the perfect time to make the most of the huge role TV plays during the festivities.”
The campaign, which is set to run for four weeks, will be aired on broadcast and on-demand channels, owned or represented by Thinkbox’s shareholders: Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV.
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The Red Brick Road
Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that...
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