And the winner is... The Drum delivers Hatstand trophy to most successful agency of 2012
From the Dadis to the Chip Shops, throughout 2012 The Drum held a host of awards shows celebrating the great and the good of the modern marketing world.
Now we have one more very special award to give out, a unique trophy that is on its way to the agency that celebrated more awards glory than any other in 2012.
At the end of each year, The Drum's beautiful Hatstand will be awarded to the agency which performed best across our various award schemes that year.
The wrought iron sculpture was handmade by eminent artist John Creed, who is also the father of Turner Prize-winning Martin Creed.
And we can now reveal that for the next 12 months it will proudly be on display in the offices of IAS b2b Marketing, the dominant agency in our awards schemes this year.
The awards taken into consideration are the DADIs, Chip Shops, Creative Out of Home, Drum Marketing Awards, UK Event Awards, Social Buzz, RAR Awards, MiAwards, Golden Twits, Recruitment Business Awards, Roses Creative, Cream Midlands, Cream Yorkshire, Scottish Event Awards, Scottish Creative Awards and Scottish Design Awards.
And to quantify the merits of each and rank the achievements of winning companies a scoring rubric was decided upon, taking into account the regional or national nature of schemes, the number of entries in a show, and the number of awards at which an agency was successful.
Based on this system IAS triumphed, with the agency’s trophy cabinet boasting accolades from the Roses Creative Awards, the MiAwards, the UK Event Awards, the Drum Marketing Awards and the RAR Awards.
So the Hatstand is on its way to Cheshire, but where will it be next December? IAS will look after it for 12 months, but like the FA Cup, they will only be allowed to keep it for longer if they win again next year. This time next year it could be yours.