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Skittles

Skittles allows consumers to make their own Christmas ad

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By Ishbel Macleod, PR and social media consultant

December 19, 2012 | 1 min read

Skittles is letting consumers create their own Christmas ad in their online ‘create the rainbow’ campaign.

Handled by BBDO Toronto and Jam3, the campaign lets users choose between characters, dialogue and where the action all takes place.

The results can then be altered until approved, and shared with friends.

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