Philips launches integrated campaign with Ogilvy
Philips has launched a digital and DM campaign with Ogilvy to promote its skincare product, RéAura.
Creative development and implementation of the campaign was handled by WDMP, Carat and OneVoice, the campaign aims to drive consumers to the brand’s Tumblr site, as well as DM activity and a partnership and reader event with luxury title Harper’s Bazaar.
The social media aspect of the campaign will include a beauty blogger outreach, a Q&A session with Mumsnet and trials by ambassadors including Rosie Green, beauty editor at Red magazine.
Vicky Cunningham, skincare business development manager at Philips, said: “The RéAura campaign is an exciting one for us as it gives us an opportunity to demonstrate to our prospective customers the results that we know the product achieves in a really fresh and unique way. In the age of the consumer, there is no better brand ambassador than another real life customer.
“With this integrated campaign and our Tumblr site we hope to provide the right mix of user generated and expert content to allow the audience to make an informed purchasing decision.”
Content created with:
Ogilvy Group
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