Marketing Weak: Radio Times serves up a Christmas turkey

The season of goodwill? Bah humbug! It's that time once again when The Drum picks out the worst piece of advertising from the last seven days. So let's unwrap this week's festive failure...

Once upon a time every household in Britain prepared for the festive season by buying both the Radio Times and the TV Times and circling everything they wanted to watch. These days, a plethora of alternatives are available but the title limps gamely on with a weekly circulation of around 800,000 – which isn’t bad. Christmas is still the biggest selling issue of the year and a great opportunity to remind potential readers of its value but you’d never know it from this lacklustre piece of marketing. A bona-fide Christmas turkey.

Staff Writer

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