IPC Media to launch digital campaign to drive tablet subscriptions
IPC Media will launch a digital campaign to drive subscriptions of its tablet editions across brands including Marie Claire, NME, Now and TV Times.
The publisher, which now has 62 digital editions available on Apple tablets, Kindle Fire and Nook e-readers, will launch the campaign on Friday (21 December) to capitalise on the expected surge in tablet purchases by Christmas shoppers.
The campaign, which will include sponsored tweets, email marketing and paid search ads, is aimed at targeting both existing and new digital subscribers. It will offer a 30-day free trial across all 62 digital titles, available on all Apple and Kindle Fire tablet devices, and a 14-day trial on Nook.
IPC Media worked with digital agency Yodel Mobile and creative agency Muirhoward on the campaign, while media agency Mediacom will manage the paid search activity.
IPC Media digital publishing director Paul Cheal said, "With 16 per cent of the UK population expected to be tablet owners by the end of 2012, this is the perfect time to encourage consumers to trial a digital magazine. This year we have made rapid progress in the digital magazine space and now have 62 editions available on Kindle Fire, Nook and Apple Newsstand.”