18 December 2012 - 11:35am | posted by | 0 comments

Kerry Foods to work with Cirkle on B2B campaign

Wall's is one of Kerry Food's brands Wall's is one of Kerry Food's brands

Chilled food supplier Kerry Foods has brought in Cirkle as its retained agency to support the brand's growth plans.

Following a three-way pitch, Cirkle will now work on Kerry Foods brief which is initially focused on B2B communications. The campaign will focus on category leadership using Kerry’s brands - including Wall’s, Mattesons, Richmond, Cheesestrings, Low Low and Dairygold - across stakeholder engagement, education, retailer-to-retailer advocacy, and innovate customer reward programmes.

Cirkle managing director, Anne Kendall, commented: “We are delighted to be working with Kerry Foods on a long term strategic approach across multiple sectors within the chilled category to reflect the company’s rightful opportunity to lead this important food sector and work in partnership with retailers to grow their sales.

“It has a fantastic portfolio of brands, many of which are leaders in their sector, and behind them is a very talented team of people and superb insights. We are looking forward to rolling out our campaign with them.”

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